For B2B companies (SaaS, consultancies and professional services) with a product that already works and a pipeline that swings without control. We build the system that makes it predictable: AI outbound, LinkedIn ABM and a connected CRM.
The most common mistake: investing 36% of budget in generating leads and under 5% in making sure those leads reach sales at the right moment with the right context.
Marketing hands over 200 contacts a month, sales ignores 60% because "they're not ready", and pipeline stalls.
B2B leads that never convert into opportunities
Of budget goes to real nurturing and qualification
Of sales teams discard marketing leads
More quota with the right AI architecture
The fastest-growing B2B companies don't have better tools. They have better architecture: their three layers are connected and talk to each other.
Not generic traffic. Content aimed at decision-makers with a specific problem, and outbound that lands when that problem is urgent. LinkedIn ABM, intent-based Google Ads, B2B content.
Not forms: real behaviour. What they read, how often they came back, what they compared. Scoring is a hypothesis about buying timing.
Sales doesn't get a name and an email. They get a narrative: where the lead came from, what they're solving, what they've ruled out. The first call starts where the third would.
We analyse your current pipeline, identify the three highest-impact levers and tell you exactly what we'd do in the first 28 days.